What is the Muscle Asylum Project?We know it is the next big line to be launched by Iovate - the parent company of MuscleTech.We also know that it is the biggest marketing launch the industry has seen in a very long time - perhaps ever.The products themselves have great hardcore names: Altered State Nitric Oxide Caps, Anabolic O.D., Freak Fix Protein, and Arson.And with phenomenal print advertising in all the major industry mags ranging from Muscle & Fitness, to FLEX to Musclemag, an incredibly cool website, fantastic interstitial adverting on some of the biggest industry websites, and a new sponsorship of Getbig.com , the Muscle Asylum Project is building a huge amount of hype.Massnutrition
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